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6 Big Reasons Why Your Business Needs a Strong Social Media Presence

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Having a good social media presence is something you cannot and should not ignore. There is much that social media can do for your brand. Apart from the fact that global usage of social media keeps increasing every day, the following are the other reasons why your business needs a strong social media presence.

1. Serves as your Company mouthpiece

Social media is something that your company can efficiently and effectively use to communicate to, and also with both existing and prospected customers. It allows you to communicate anything and everything about your business, starting with a product launch, offers, events and even company policies. Ensure that whatever you are communicating or whatever content you are putting out, it must be appealing, relevant and helpful to the customers.

2. You stand a better chance over your competition

The Market is highly competitive and your other players in your industry are on social media too. Having a social media presence, and a strong one for that matter gives you a competitive advantage. Social media also helps you learn a few tricks from your competitors about their social media marketing techniques and how you can do the same or even better.

3. Building a relationship with the audience

With a rigid social media presence, you will be able to engage with large numbers of an audience which will mean well for your business because not every customer will be able to come to visit your physical address. Social media platforms give you the chance to create bonds with your customers and engage with them. Engaging with your clients gives your brand more authority, creates more awareness and helps your brand in earning the loyalty of your customers.

4. Gives your Brand Credibility

Having a social media presence creates trust with prospects and customers. It is essential, especially if you are a start-up. As it is through social media platforms that businesses develop profiles that let them known to broad audiences.

5. Social media boosts SEO

The primary goal of search engine optimization is to get more traffic flowing to your business site. More traffic means more leads, sales and conversions. Social media provides you limitless options to generate traffic for your website if you have one. For example, there are smart ways of getting more traffic like the use of paid ads and partnering with influencers: these are opportunities that only social media can give you.

6. Generate Sales and business leads

Social media marketing generates your business leads that are quality and these are leads that are more likely to make purchases. For example, Facebook and Instagram allows you to direct your posts or content to specific audience demographics.

4 Helpful Tips for Couples on How to Achieve a Healthy Financial Balance

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For some couples, finances are complicated subject and the ruin of some relationships. Combining assets, discussing each other’s debts, figuring out how much to save or invest and determining who is responsible for what are some of the issues you’ll need to work through together.

Here are few suggestions you may find helpful to navigate finances successfully together:

Come Up with a Savings Plan

If one person likes to save more than the other, you can always designate that person as the saver (they contribute more money to your savings fund), while the other person is the spender (they pay more of the expenses).  Apart from shared expenses, you’ll also want to have a savings fund. This can be for emergencies, vacations, retirement or anything you both could like. You can figure out a percentage of your income you’re both comfortable saving,

Consider Starting a Joint Account

This account set up will allow you to have access to money you can use on whatever you wish, without having to feel guilty you’re using your partner’s money. For any shared expenses you have, it’s helpful to have a joint account to pay with. However, it’s also key you keep your own separate accounts.

Contribute Based on Percentages

In order for both of you to keep a joint account, you’ll need to fund it. Chances are you’re not both making the same income, which means a 50/50 split wouldn’t be fair. However, you can figure out what the total amount you owe in bills and base contributions on the percentages of the amount each of you nets. After you do the math and figure out what each of you needs to contribute, you can then move on to set up direct deposit for the joint account so it happens automatically.

Help Each Other Out

While you should make shared expenses fair, you might want to factor in higher-than-minimum payments into your percentages when figuring out contributions. In a case where one of you have a loan debt? Or high credit card debt? It’s beneficial to you both if you’re financially healthy as an individual so you can always be there for one another.

As a couple, having an open and honest communication about money will help set you both to be financially healthy and happy.

How & Why You Should Go Paperless…

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How to Go Paperless

  1. Get in the habit of scanning things. You don’t need a fancy scanner to do this, your smartphone can handle it. There are also apps that help you scan documents, such as CamScanner.
  2. Sign up for everything online. You can get eStatements, bills and other documents online instead of in the mail. Most of the time you just need to check off a box to activate that feature. Some stores and services will also give you the option to opt for an email receipt rather than paper.
  3. Shred what you don’t need. If you scan the important documents, you can then shred the paper version. Small home shredders are fairly cheap.
  4. Store digital files in more than one location. Some people are nervous about digital files because they’re afraid something may happen to their computer. Besides saving to your computer, you can use cloud-based services like Google Drive, Dropbox or Evernote. This will allow you to access your files on any computer or mobile device at any point in time.

Benefits of Going Paperless

  • You don’t have to worry about sensitive information in the mailbox or lying around your house or office.
  • Digital files make for an easy audit trail and easy-to-search information
  • You’re helping the environment!

How You can Make Money Just by Starting to Import from China

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Read on the helpful steps below to get started with Import Business from China:

1.   DECIDE ON THE PRODUCT YOU WANT TO IMPORT

Find products that people love to buy and usually go high on demand. You must think of something that is unique. Instead of focusing on getting cheap products from China, you should pay attention to the products that you can sell at a great value. More so, think of products that are easier to ship, fit in your budget range, and are not seasonal. Browse through popular trading sites in China like Amazon, Alibaba, and eBay. Get a grip into its niche and expand it from there.

2.   GET A GOOD SUPPLIER

Having decided a product, you need suppliers to import it from. The best way to verify reliable suppliers is through their rankings on top trading sites in China.  Then you go ahead to verify their contact information and contact the ones that seem promising to you. It is important to have a conversation to see if they are serious and ready for the trade transaction.

3.   ORDER SOME SAMPLES

Make sure to order samples in the form of small orders in order to verify your suppliers, Try to order from 4-5 suppliers so you can get an idea. Take note of each of their pricing, shipping time, damages and customer services. Compare them and pick your most suited supplier. Please take note not to buy anything in bulk unless you have ordered their samples and you really like them.

4.   SELLING YOUR PRODUCT

Decide whether you want to start with small quantities or straightaway stock up your inventories. And If you are new into this, it is strongly recommended you do it one at a time.

To sell products, pick a suitable sales channel – preferably two. Your options include Amazon, eBay etc. Now, set up a shop and get your products up. Once you get orders, ship out the products, keeping in mind the delivery time, packaging and costs.

5.   SCALE YOUR PRODUCT

Start adding more products in the product line, send promotional samples with every shipment, start advertising and do necessary branding. On getting to this level, you would have tried, failed, attempted and succeeded at different products and suppliers.  And when you think your sales are stable and you have finally found the perfect supplier for your products, then it’s time to grow your business.

 

Good luck!

The Basics of How You can Start Buying Penny Stocks

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Penny stocks are defined by the Securities and Exchange Commission as shares issued by small or micro-cap companies for any amount below $5 per share. They are designed for investors who can withstand a high level of risk as the low price point is a tell-tale sign of bigger issues going on within the company.

Getting Started with Penny Stocks

Step 1: Do Your Due Diligence

Do a due diligence background check into the company before buying the stocks. And then you can give “paper trading” to get acclimated with buying and selling shares. It won’t cost you a dime and will give you a bit more time to decide if you want to move forward with investing in that particular company or penny stocks altogether.  You should also consider reaching out to a seasoned penny stock trader for guidance. They can serve as your mentor and help you avoid some of the same mistakes they made early on.

Step 2: Decide How Much You Want to Invest

Penny stocks are volatile and “investors in penny stock should be prepared for the possibility that they may lose their whole investment. While considering the volatility of the industry the company is in. It is advisable to only put an amount on that won’t tear apart your finances if you lose your investment.

Step 3: Start Trading

Having done your due diligence and made the decision to invest based on the merits of your own research, then you can start investing in penny stocks. Even if you’ve done some paper trading, it’s best to start off slow with a small amount and buy more shares once you’re comfortable.

When selecting an online broker, you’ll want to be aware of their fee structure, trade surcharges, volume restrictions, and trading restrictions. Broker fees can cut into your profits so it’s important to choose the right one.

Risks you should be aware of before diving into Penny stocks trading:

Exchanges

If the shares aren’t listed on a major exchange, proceed with caution as the regulations are little to non-existent.

Scams

Be on the lookout for scam artists that promise to make you wealthy from trading penny stocks overnight. They do this by promoting a particular penny stock heavily or issuing warnings that a particular penny stock should be avoided at all costs.

Return on investment

When trading penny stocks, there’s no guarantee that you’ll turn a profit. You have to think about the time between the purchase of shares and when the penny stock price appreciates and if it’s worth the wait.

Trade Volume and Fees

The trading volume for penny stocks is relatively low because of their risky nature, so you may find it difficult to buy and sell at the most optimal times. You also want to pay attention to the fees that brokers sometimes tack on to penny stock trades.

 

FIVE AREAS THAT THE NEW CENTRAL BANK OF NIGERIA (CBN) RULE ON SAVINGS DEPOSITS COULD BUZZ YOUR WALLET

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The Central Bank of Nigeria recently issued a monetary policy on interest rates on Business Savings Accounts held in Nigeria Deposit Banks. The Policy effectively reduces interest rates earned on money saved in Nigerian Banks from 3.75% p.a. to 1.75% p.a. from September 1, 2020. But what does this mean to your wallets?

  1.  It is a no-brainer that the new CBN policy is geared towards stimulating investment in the real sectors of the economy, in order to foster economic growth and development. What this means in simple terms is that the era of leaving huge funds in bank vaults is simple over! As at the last count over 37 trillion Nigerian Nigeria is sitting idle in Nigerian banks! Going forward, you will practically earn nothing from leaving your funds in a deposit Savings Account with Inflation currently above 12%.

 

  1. The CBN hopes to stimulate private sector participation in the Nigerian economy especially in the areas of Import Substitution – a term that simply means that Nigerians should begin to produce in-Country what they have been importing.

 

  1. On the part of the deposit banks, the CBN hopes to further enhance real sector lending. Small and medium enterprises can begin to come up with bankable blueprints for locally productive activities while the banks will have more money to finance these activities since the CBN will now lend to them at 10% instead of the prevailing 12.5%.

 

  1. Increased economic activities always lead to increased employment and earning opportunities, Therefore, if you have been in the labour market, this is one policy that might change your fortunes and see you becoming gainfully employed as most real sector activities are labour intensive.

 

  1. Finally the policy should – all things being equal, see more Naira flow into circulation as economic activities begin to engage the hitherto idle funds that have been earning interest sitting pretty in banks vaults. So it is time to horn your skills and sharpen your earning power so that your wallets  will become more buzzed-up from increased earnings.