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Covid-19 is changing the way we do a lot of things in the world we live in today. And this may be the appropriate time to do make some necessary adjustments to strengthen service delivery, operations and other key aspects that are critical to the growth and stability of your business or organization. Digital transformation is something we need to adjust as soon as possible. The fastest way down for any business or organization is to lack accurate knowledge or data on structural adjustment, policies and customer information which often translates to poor planning, decision making or strategy execution when planning or forecasting for the business and its future.
Below are 5 Important Things You May Want to Pay More Attention To in Your Business:
Build Social Presence
The use of digital platforms have been on the rise during this period. Businesses are trying to gain market share and are competing for audience attention. As a small business, you cannot be everywhere because you most likely do not have the resources, so what is advisable is to “go deep and go wide.” Find out what digital platform(s) your audience congregate and create high engaging content and begin to build human interaction.
It’s time to really make use of digital platforms such as Facebook, Instagram, Whatsapp for Business, Twitter, Medium, LinkedIn, e.t.c because of the large number of users on these platforms.
Encourage Capacity Development
The success of any business lies with its people. As a entrepreneur, it cannot be over-emphasized the importance of capacity development for you and your employees. Given the current reality where non-essentials have been forced to work from home or take unpaid leave, businesses are to encourage employees to take advantage of this ‘opportunity’ to develop themselves and build in-demand skills. As a CEO or a manager, you want the best people on your team especially coming out of this pandemic. You want people who can hit the ground with ideas to keep the business running.
Revamp Branding Materials
The brand materials of any business tells so much about the business itself. During this ovid-19 era, businesses now have some more time to work on their branding so that it reflects the image they want the brand to have. These branding materials include brand logo, message fonts, colours, design layouts, tagline, color palette, and all the marketing and promotional materials, letterheads, signage, etc. These, as we know amongst other things, will aid in giving your company an appeal in a very attractive way. With adequate feedback through communication with customers and your team, you can come up with something that will keep your target audience glued to your brand.
Develop Thought Leadership
Thought leadership is a type of content marketing. It positions you as an expert leader in your field. People look to you for information and ideas because you are able to lead their thoughts. It makes life easy for you as a business owner when you are perceived as a thought leader in your industry. Platforms others pay to get on, you are invited to. For SMEs, especially service-based SMEs, thought leadership is infinitely cheaper than expending resources on core marketing.
Some of the things to settle in your mind before starting out include, what platform is suitable for your subject, following relevant people, and contributing to their conversation. For example, you can launch a webinar, live session on Social Media (Instagram, Facebook, or Youtube) or record video content, and share on your platform. These are also called digital products. If you can establish yourself as an expert in your industry, potential clients and customers will inherently trust you more and are likely to respond to you more warmly.
Update Database Processes
It is popular knowledge that information is very key for any business to survive. This pandemic provides a good opportunity for a lot of businesses to do some re-evaluation; ask questions about how to improve efficiency after this blows away. One way to achieve that is by improving processes and updating database. This means that customers and employees must be up-to-date on the business plans and direction as it changes to meet market demands and different realities. This can be achieved by writing down all the information that your employees need to be aware of somewhere and properly shared across the board so that everyone is aligned. Another beautiful way is by regularly uploading information databases onto any cloud systems of your choice like Google Drive, Dropbox, Salesforce, A.W.S etc. The pandemic has forced many businesses to go digital and having as much of your information saved online is very vital so that anyone who needs it can have access at their convenience.
